By Matrix Real Estate Group – Your Local Real Estate Experts

Summer is the hottest season—not just in temperature, but in real estate activity. With longer days, better curb appeal, and more buyers on the move, it’s a critical time to market your home the right way. But here’s the question we’re getting a lot this season:

Are traditional open houses still effective, or are private VIP tours the way to go? Let’s break it down so you can choose the best strategy to sell your Regina home this summer.

🏠 Open Houses: Still Worth the Hype?

What They Are:
Open houses allow multiple buyers to view your home at the same time without booking an appointment.

Pros:

• Increases exposure in a short amount of time

• Great for testing market interest early

• Creates urgency if multiple buyers attend together

• Casual, low-pressure environment for curious buyers
  
  

Cons:

• Attracts window shoppers as well as serious buyers

• Less personalized experience

• Can require staging and clean-up multiple times
  
  

Best for: Homes newly listed, in high-traffic areas, or priced for first-time buyers.

🔑 VIP Tours: The Personal Touch That Sells

What They Are:
Private, by-appointment-only showings—sometimes with exclusive previews before the home hits the public market.

Pros:

• Allows for a more personalized, controlled presentation

• Attracts pre-qualified and motivated buyers

• Time to highlight custom features and upgrades in detail

• Ideal for higher-end or unique properties
  
  

Cons:

• Fewer people see the home at once

• Requires coordination and flexible scheduling

• Might delay urgency without other buyers present
  
  

Best for: Luxury properties, unique layouts, and homes marketed to out-of-town or investor buyers.

What’s Working in Regina This Summer?

This summer, we’re seeing a hybrid approach work best:

• Open House First, to generate buzz and gather early feedback

• Follow-up VIP Tours, for serious inquiries and negotiations
  
  

💡 Data Insight: Listings that combine both strategies often spend fewer days on market and receive stronger offers from pre-qualified buyers.

Matrix Real Estate Pro Tips

• Stage for Both: Create a warm, inviting setting that works for both open houses and private tours

• Use Video Teasers: Promote open houses and build hype online then use “VIP access” messaging to invite serious buyers

• Leverage Feedback: Use open house visitor comments to adjust pricing, staging, or marketing before VIP tours
  
  

Ready to Sell Smart This Summer?

Don’t choose between an open house or a VIP tour—combine both strategically for maximum impact. At Matrix Real Estate Group, we help you build a customized marketing plan that works with your home, your timeline, and Regina’s market conditions.

📞 Call or Text: +1 (306) 994-7729
📧 Email: [email protected]
🌐 Visit: www.matrixrealestate.ca

Let’s sell your home with strategy and success this summer.